▸Creator Toolkit

Thumbnail A/B Results

Calculate clicks divided by impressions times 100 for each thumbnail.

Your numbers

Enter your numbers to see the result.

How Thumbnail A/B Results works

Calculate clicks divided by impressions times 100 for each thumbnail. Compare CTRs in percentage points; the tool does not establish statistical significance.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
A impressions
10000
A clicks
500
B impressions
10000
B clicks
600
Thumbnail A CTR
5%
Thumbnail B CTR
6%
Difference in percentage points
1

Assumptions and limits

Revenue, growth and engagement depend on real-world conditions. Entered rates are assumptions rather than promises of earnings.