▸Creator Toolkit

YouTube CPM to RPM

Estimated RPM = CPM × creator revenue-share fraction × monetized-playback fraction.

Your numbers

Enter your numbers to see the result.

How YouTube CPM to RPM works

Estimated RPM = CPM × creator revenue-share fraction × monetized-playback fraction. This simplified conversion does not include every source of creator revenue or platform adjustment.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
CPM ($)
10
Creator revenue share (%)
50
Monetized playback (%)
100
Estimated RPM
$5.00

Assumptions and limits

Revenue, growth and engagement depend on real-world conditions. Entered rates are assumptions rather than promises of earnings.