Newsletter Revenue

Estimate opens from subscribers and open rate, then clicks from opens and click rate.

Your numbers

Enter your numbers to see the result.

How Newsletter Revenue works

Estimate opens from subscribers and open rate, then clicks from opens and click rate. Sponsorship revenue uses opens, CPM and sends; paid revenue uses subscriber count, paid-conversion rate and membership price.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs

Subscribers: 1000
Open rate (%): 40
Click rate of opens (%): 5
Sponsor CPM on opens ($): 20
Paid membership price ($): 5
Paid conversion (%): 2
Sends per month: 4

Opens per send: 400
Clicks per send: 20
Monthly sponsorship estimate: $32.00
Monthly paid revenue estimate: $100.00

Assumptions and limits

Revenue, growth and engagement depend on real-world conditions. Entered rates are assumptions rather than promises of earnings.