▸Creator Toolkit

CPM Calculator

CPM = advertising spend ÷ impressions × 1,000.

Your numbers

Enter your numbers to see the result.

How CPM works

CPM = advertising spend ÷ impressions × 1,000. It measures cost per thousand impressions rather than revenue per thousand total video views.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Spend or revenue ($)
500
Impressions
100000
CPM
$5.00

Assumptions and limits

Revenue, growth and engagement depend on real-world conditions. Entered rates are assumptions rather than promises of earnings.