▸Creator Toolkit

Click-Through Rate

CTR = clicks ÷ impressions × 100.

Your numbers

Enter your numbers to see the result.

How Click-Through Rate works

CTR = clicks ÷ impressions × 100. Use clicks and impressions reported for the same thumbnail or campaign.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Impressions
10000
Clicks from impressions
500
CTR
5%

Assumptions and limits

Revenue, growth and engagement depend on real-world conditions. Entered rates are assumptions rather than promises of earnings.