▸Creator Toolkit

Engagement Rate Calculator

Add likes, comments, shares and saves, then divide by the chosen audience denominator and multiply by 100.

Your numbers

Enter your numbers to see the result.

How Engagement Rate works

Add likes, comments, shares and saves, then divide by the chosen audience denominator and multiply by 100. Select a consistent views, reach or follower basis for comparisons.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Likes
1000
Comments
100
Shares
50
Saves
50
Audience
10000
Denominator
Followers
Engagement by Followers
12%

Assumptions and limits

Revenue, growth and engagement depend on real-world conditions. Entered rates are assumptions rather than promises of earnings.