Wholesale Pricing Calculator

Compare the calculated margin with your minimum target.

Your numbers

Enter your numbers to see the result.

How Wholesale Pricing works

Wholesale price = retail price × (1 − wholesale discount). Subtract unit cost to find profit and divide by wholesale price for margin.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Retail price
80
Product cost
25
Wholesale discount %
40
Minimum margin %
30
Wholesale price
$48.00
Profit per unit
$23.00
Wholesale margin
47.9167%
Target margin
30%

Assumptions and limits

Compare the calculated margin with your minimum target.

Planning estimate only. This is not legal, tax, payroll or accounting advice.