Price Increase Impact Calculator

Enter your own numbers and compare the result.

Your numbers

Enter your numbers to see the result.

How Price Increase Impact works

Project retained sales as current sales times one minus the assumed customer-loss fraction. Compare old and new revenue and profit using that adjusted volume.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Current price
50
New price
60
Current sales
100
Expected customer loss %
10
Cost per unit
20
Old revenue
$5,000.00
Projected revenue
$5,400.00
Revenue difference
$400.00
Projected profit
$3,600.00

Assumptions and limits

Planning estimate only. This is not legal, tax, payroll or accounting advice.