Marketing Break-Even ROAS Calculator

Assumes costs are percentages of attributed revenue. Fixed costs are excluded.

Your numbers

Enter your numbers to see the result.

How Marketing Break-Even ROAS works

Break-even ROAS = 100 ÷ (gross margin percentage − payment-fee percentage − other variable-cost percentage). A positive contribution percentage is required.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs

Gross margin %: 50
Payment fees %: 3
Other variable costs %: 7

Break-even ROAS: 2.5

Assumptions and limits

Assumes costs are percentages of attributed revenue. Fixed costs are excluded.

Planning estimate only. This is not legal, tax, payroll or accounting advice.