Lead to Customer Conversion Calculator

Enter your own numbers and compare the result.

Your numbers

Enter your numbers to see the result.

How Lead to Customer Conversion works

Conversion percentage = customers ÷ leads × 100. Multiply that conversion fraction by future lead volume to project customers.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Leads
100
Customers
15
Future lead count
300
Conversion rate
15%
Expected future customers
45

Assumptions and limits

Planning estimate only. This is not legal, tax, payroll or accounting advice.