Cost Per Lead Calculator

Enter your own numbers and compare the result.

Your numbers

Enter your numbers to see the result.

How Cost Per Lead works

Cost per lead = marketing spend ÷ lead count. Estimated customer acquisition cost also divides by the entered lead-to-customer conversion fraction.

A worked example

These sample values illustrate the calculation. Use your own numbers in the calculator for your result.

Example inputs
Marketing spend
500
Leads
100
Lead conversion %
10
Cost per lead
$5.00
Estimated cost per customer
$50.00

Assumptions and limits

Planning estimate only. This is not legal, tax, payroll or accounting advice.